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William Hill feeling the pinch

William Hill the bookmakers, is also feeling the pinch, as shares fell (yet again) probably due to the withdrawal from Italy of it’s betting shops at a cost of £1million (which is just a drop in the ocean for gaming companies) but more prominent is the £26million they wrote off six months ago, in an attempt to design their own betting sofware and development program.

The most interesting news about William Hill though, is that their contract is due to be renewed with Cryptologic, and as their CEO has promised an overhaul, this has to be a consideration, especially as he is quoted as saying, the deal with Crypto is unsustainable. This in the same week that Littlewoods ditched Crypto, and migrated to Sportech, and iPoker swelled to overtake PartyGamings, Party Poker. And is now third in size behind PokerStars and Full Tilt.

A firm called Orbis has been contracted to completely overhaul William Hills website and operations, which is due to be ready in November.

With the two Crypto giants deserting, how will this impact on the smaller companies ala Dusk Till Dawn, who chose Crypto for the volume of traffic.


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One Response to “William Hill feeling the pinch”

  1. William Hill feeling the pinch on July 3rd, 2008 2:42 am

    [...] unknown wrote an interesting post today onHere’s a quick excerptThis in the same week that Littlewoods ditched Crypto, and migrated to Playtech, and iPoker swelled to overtake PartyGamings, Party Poker. And is now third in size behind PokerStars and Full Tilt. A firm called Orbis has been contracted … [...]

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